Geenie Weenie takes great pride in all of their trade secrets. These are not fully released because they are a secret to give leverage with any competition. However, the trade secrets fall within innovation recycling and product design.
A trade secret is confidential information that provides a business with a competitive advantage and is subject to reasonable efforts to maintain its secrecy.
Known companies with trade secrets: Kentucky Fried Chicken‘s recipe, Apple‘s product designs, Coca Cola‘s recipe, Google’s algorithm, Procter and Gamble’s consumer research method and Nike’s shoe design, just to name a few.
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